TINA I. URETEN, MD, PhD, RDMS, RDCS : Tina gained her vast medical and research experience working in different countries, Turkey, Switzerland, USA and Canada. She published 25 articles in various medical journals. As a young doctor she worked with UNICEF to improve the living conditions for young children and their families in under serviced areas of Turkey. She realized how social and economic inequality have devastating impact on innocent children's health and their access to education. Her concern keep getting bigger in the last few decades with constantly rising inequality, growing refugee crisis, wars, social unrest, shrinking middle classes and natural disasters from climate crisis. Being a witness to instability brought up her entrepreneur spirit and desire to innovate. She started BB Holistics with applying her experience and  knowledge and decided to dedicate the portion of the company's profit for bringing opportunities to underpreviliged societies to improve their health and living conditions. She thinks if the company grows over the time, the wealth shared with these societies will grow as well. To be socially responsible would be permanent culture for BB Holistics. 

After having 2 children she focused her interest to holistic / alternative / integrative medicine which lead to invention of BB Weighted Blankets and eventually BB Holistics. As a scientist with sleep problems and as an observer for the young generation's sleep related health issues, Dr Ureten has started her research to offer a safe and effective product. Her goal was to provide everyone good restful sleep without any risk or harm to the users especially children and teenagers. She hopes the new generation, including her own children would get enough sleep to prevent the harsh consequences of insomnia. "Sleep is one of the most crucial thing for our well-being. If you are sleep deprived from young age, the damage is lifetime. Insomnia negatively effects every single cell in our bodies."

"I  bring one of the oldest known healer to our daily lifes with my blankets; the  good energy from sunlight, the marvellous far infrared energy. This same kind of energy exist in many natural substance on the earth and it has tremendous health benefits. Due to deprived sunshine exposure with modern life styles, we need FIR energy more than ever. Thanks to new developments in nano technology, we can have the healing effect of sunlight with using garments, bioceramic beads, saunas and personal or hospital size devices. Western societies are learning and adapting these products while the scientific research and trials on FIR proves the magic effect of FIR on our health and wellbeing. That was known by oriental healers for many centuries" She says. 

Dr Ureten knows once the users have the good experience without any fear with FIR products, it will built strong relationship in between. This is the most important principle for her entrepreneurship and she strongly believes that with her customers support she can bring her company to next level, so she can use bigger sources to help others, especially children to improve their living conditions.